California-based The Habit Burger Grill has signed an area development agreement with Lee Mitchell, a multi-unit Taco Bell franchisee, to bring five locations to the Coachella Valley area.

“After evaluating the brand’s commitment to quality, fresh ingredients and handcrafted menu items, as well as its industry-leading technology and business model designed to create an inviting, modern dining experience, I knew that diversifying my portfolio with The Habit Burger Grill was the perfect next step in my career,” Mitchell said in a company press release. “I’ve worked in the restaurant industry for the majority of my professional life, and no other fast-casual burger concept compares to The Habit Burger Grill. The level of comfort I felt with The Habit’s support team made the decision to grow the brand in Coachella Valley easy for me.”

Backed by parent company, Yum Brands, The Habit has over 300 locations.

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