Armando Ehrenzweig, founder of Get in Motion Entrepreneurs, speaks at the Palm Springs Art Museum on May 26, 2022.

A majority of the Coachella Valley’s population — about 52% across its nine cities according to the latest census data — are Hispanic or Latino. More than 40% of these adults live below the federal poverty line, according to a 2016 study by Palm Desert-based research group Harc Inc., compared with about 15% for non-Hispanic adults.

One man believes entrepreneurship is the way to change that.

Armando Ehrenzweig, founder of the Palm Desert-based nonprofit Get in Motion Entrepreneurs, has been holding events and publishing Spanish-language content to help current and aspiring entrepreneurs establish and grow their small businesses for more than a decade. His organization recently won $2 million to fund training, technical assistance and microgrants for small businesses as part of a coalition of four nonprofits led by Palm Springs-based Caravanserai Project.



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